Shimano's redesigned BeastMaster 9000B electric reel boasts a color LCD screen for improved functionality and readability in bright sunlight, along with 55 pounds of thermo-adjustable drag power and a GigaMax motor that provides exceptional winding power. This powerful reel is ideal for anglers targeting bottom dwellers or those using kites and teasers to catch billfish, making it the perfect choice for those who refuse to back down from a challenge.