Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models swim with a strong rolling action on the retrieve and flutter on the pause. Flat sides create a hard flash. Uniform construction processes ensure consistent sink rate for repeatable depth presentation. Construction - X-Style Translucent Body, 3D Holographic Eyes Features - Consistent Depth Control Sinks 1-Foot Per Second Swim Action - Strong Rolling Action & Flutter on Drop Targeted Species - Multi-Species Freshwater Gamefish Terminal Tackle - VMC® Black Nickel Round Bend Hooks Fishing Technique - Casting and Trolling Hand-Tuned & Tank-Tested Length: 5.00 cm Swimming depth: 60 cm Swimming depth (trolling): 120 cm Type: Sinking Weight: 4.00 g

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models swim with a strong rolling action on the retrieve and flutter on the pause. Flat sides create a hard flash. Uniform construction processes ensure consistent sink rate for repeatable depth presentation. Construction - X-Style Translucent Body, 3D Holographic Eyes Features - Consistent Depth Control Sinks 1-Foot Per Second Swim Action - Strong Rolling Action & Flutter on Drop Targeted Species - Multi-Species Freshwater Gamefish Terminal Tackle - VMC® Black Nickel Round Bend Hooks Fishing Technique - Casting and Trolling Hand-Tuned & Tank-Test Length (cm) 7 Weight (gr) 10 Running Depth (m) 0.9-1.5

The Rapala X-Rap XR10 is a narrow profiled, 101.6mm, 12.4grams, suspending slash bait / jerk bait minnow fishing lure that is designed for midwater action. The lure comes equipped with a 15mm bib with a concave indentation that gives this minnow its erratic darting action with each aggressive jerk of the rod tip on a jerk-pause-jerk retrieve pattern. Alternatively, it can be worked with a moderate slashing / sweeping action of the rod, that makes the lure wobble while swerving out from left to right on a wider track. The lure casts remarkably well for its small size due to its internal weight transfer mechanism. For enhanced appeal, the X-Rap XR10 comes with a textured translucent body, constructed with an internal central foil and 3D holographic eyes to produce maximum reflection. To further entice its prey, the lure comes with a dressed feathered tail hook to catch the attention of its intended prey. Type: Midwater Diving Suspending Minnow Lure Application: Freshwater / Saltwater Buoyancy: Suspending Dive Depth: 1.2-2 m Length: 10.16cm / 4in Weight: 12.4 grams Action: Erratic darting action, wide wobbling action hooks: 1 x #4 belly treble hook; 1 x #5 tail feathered treble hook

The X-Rap is "all about the action" and it triggers strikes. It`s the perfect size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It's a lure that is designed for aggressive fishing. The angler provides the action and defines the cadence, for maximum effectiveness. Slash one near your neighborhood brute. Dance the Flash Foil Teaser Tail in front of his nose and hang on tight. The Rapala X-Rap 14 is the big brother to the original models, with all the cosmetic features and the long-cast system for accurate, bullet-like casts. Perfect for all dominant freshwater species, as well as stripers and in-shore tarpon. SPECIES: Bass, Pike, Salmon, Trout, Walleye, Snook, Redfish & Tarpon TECHNIQUE: Casting & Trolling RUNNING DEPTH: 3` - 5` (1.0m - 1.5m)

Length (cm) 6 Weight (gr) 4 Running Depth (m) 0.6-0.9

Length (cm) 4 Weight (gr) 3 Running Depth (m) 0.6-0.9

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attraction. The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 30 feet unassisted, getting this bait down where the big ones lie during the mid-summer and early fall months. Balsa wood lure with an internal rattle system, the Deep Tail Dancer® features VMC® black nickel treble hooks for quick piercing sharpness and the strength to withstand the fiercest battles. Hand-tuned and tank-tested, each lure swims perfectly right out of the box. Deep Diving Lip Balsa Wood Construction Wide Tail Swimming Action Internal Rattle Mechanism VMC® Black Nickel Treble Hooks Hand-Tuned & Tank-Tested RUNNING DEPTH: 6 m BODY LENGTH: 9 cm

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on the bottom structure, the CountDown® can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC® black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. Construction - Premium Balsa Wood Construction Features - Controlled Depth Sinking Rate Swim Action - Weighted Lure Creates Slow Rolling Action Targeted Species - Multi-Species Gamefish Terminal Tackle - VMC® Black Nickel Round Bend Hooks Fishing Technique - Ideal for Casting Large Size Range Hand Tuned & Tank Tested Length (cm) 7 Weight (gr) 8 Running Depth (m) 1.5-2.4

Rapala Countdown Abachi 17g 9cm

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows the lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. Product Features Construction - Durable Plastic, Four Finish Styles & Loud Rattles Features - Suspending, Deep Diving Lip & Long-Casting Swim Action - Runs Straight and True at Any Speed Targeted Species - A Natural for Walleye & Multi-Species Freshwater Gamefish Terminal Tackle - VMC® Black Nickel Round Bend Hooks Fishing Technique - Casting and Trolling Glass or Natural Patterns Premium VMC® Black Nickel Hooks Hand-Tuned & Tank-Tested Specification Weight: 11 g / 3/8 oz. Size: 10 cm. / 4 inches. Type: Suspended Depth: 2.1-4.8 m. / 7-16 ft.

Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of the classic Rapala® "wounded-minnow" action. The triangle lip assists in creating the unique, quicker flashing action while deflecting off obstacles in its way. Sticky sharp VMC® black nickel hooks. Hand-tuned and tank-tested to ensure it embodies the action Rapala® is known for. Running Depth: 0.6 - 1.2m Body Length: 8cm Weight: 7g Treble Hooks: Two No. 6

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. Durable 2-Part Plastic with Integrated Lip Hard Ripping Flash and Hard Stopping Action Dual Control System Hard Plastic Boot Tail Multi-Species Gamefish VMC® Black Nickel Fine Wire Hooks Length (cm) 9 Weight (gr) 7 Running Depth (m) 0.9-1.2

A plastic, jointed version of the legendary Shad Rap that sends out a "distressed-minnow" signal loud and clear. Slightly exaggerated action converts otherwise disinterested fish. Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhances the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMC® black nickel hooks for quick, sure penetration. • Wide Swimming Action • Suspending • Rhythmic Rattle • Lightweight & Durable Plastic Body • Quick Diving Lip Design • VMC® Black Nickel Hooks • Hand Tuned & Tank Tested Swimming depth: 1.8-3.9m

Rapala MaxRap MXR15 Multiple options Length: 15cm Weight: 23g Dive depth: 30-90cm Buoyant Suitable for fishing in salt and fresh water MaxCast mechanism for optimal casting distances Aerodynamic body shape Razor sharp VMC Spark Point treble Suspending action at break times Spinning, jerking and twitching Realistic 3D holographic eyes Hand tuned and tank tested! Description The Rapala MaxRap MXR15 can be used with spinning, jerking or twitching techniques! This floating crankbait is balanced with tungsten balls and features a MaxCast mechanism for optimal casting distances. The MaxRap realistically imitates a wounded baitfish and is irresistible to predators in both fresh and saltwater

PRODUCT DETAILS The CountDown® Elite harnesses over 80 years of lure making craftsmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.   Balsa Body Heavy-Duty Split Rings Wire-Through Construction Targeted for Trout and Perch VMC® 7554 Black Nickel Hooks Body Length - 9.5cm Running Deep - 1.2m

With its unique loud popping, cupped plastic lip and its balsa wood body, the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same...crushing strikes from aggressive surface feeders. Cupped Lip Painted & Chrome Finishes VMC® Black Nickel Hooks Feather/Tinsel Dressed Rear Treble Hook Topwater 7 years 7 cm Hook No. 5.