The Sephia Fuwa Fuwa is a highly effective and versatile squid lure that excels in its simplicity. Its buoyant body, impervious to water, retains its buoyancy, allowing for a range of techniques to be used, from vertical jigging to casting from shore or boat. The heavy head creates an aggressive rotational action when vertically jigged, while the lifting and jerking retrieval action makes it run horizontally before diving vertically down, making it an attractive option for anglers targeting squid.