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MaxRap® Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild searching action or straight retrieve for hard-flashing "wounded-minnow" Rapala wobble. Features: Internal MaxCast Mechanics Balanced with Tungsten Balls for Accuracy Aerodynamic Body Shape Premium VMC® Spark Point® Hooks Suspending on Pause Oval Line Tie Internal Laser Etched Scales Deep 3D Holographic Eyes Hand-Tuned & Tank-Tested Size: 13cm Weight: 15g

MaxRap® Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild searching action or straight retrieve for hard-flashing "wounded-minnow" Rapala wobble. Features: Internal MaxCast Mechanics Balanced with Tungsten Balls for Accuracy Aerodynamic Body Shape Premium VMC® Spark Point® Hooks Suspending on Pause Oval Line Tie Internal Laser Etched Scales Deep 3D Holographic Eyes Hand-Tuned & Tank-Tested Size: 11cm Weight: 13g

The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. Features: Balsa Wood Construction Shallow Running Lip Design Classic Rapala® “wounded-minnow” wobble Natural Baitfish Profile VMC® Black Nickel Hooks Hand-Tuned & Tank-Tested Size: 7 cm Diving: 1.2 - 1.8m Weight: 7g Hook No. 5

Savvy anglers turn to the XJS when a slow presentation is key. Built with all the premium qualities of the X-Rap line, its slow, seductive action triggers finicky fish. Neutrally buoyant with a slight rise on pause. Features: Jointed Body Internal Textured Finishes 3D Holographic Eye Neutrally Buoyant Premium VMC® Black Nickel Hooks Hand-Tuned & Tank-Tested

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. Features: Balsa Wood Construction Broken Back Design Classic Minnow Profile VMC® Black Nickel Hooks Fished Top To Bottom Hand Tuned & Tank Tested

The Rapala Fish'n Fillet Knife is a premium fillet knife made by Marttiini, known for their 50 years of quality craftsmanship. Perfect for filleting fish with precision and ease, this knife will become an essential tool for any fishing enthusiast.

RAPALA DISTANT SNIPER SPINNING ROD The extremely fast and powerful blank is made of a mixture of Toarayca and SK chemical carbons. It is very sensitive and makes bite detection at long distances a breeze, but without losing backbone, ensuring that the strike comes through even at maximum distance. The rod's great feedback makes it ideal for presenting a wide variety of jigs to zander. But also, on the coast it reliably transports lures far, which is especially important when fishing for sea bass. In addition to the high blank quality, Rapala ensures that any components used are of high quality and durability. Only Fuji K Alconite rings and a Fuji reel seat are installed and the EVA handle consists of high-quality and durable material. The positive overall picture of the high-quality components and impressive performance is rounded off by the attractive appearance of the rod. Details: Target species: zander, sea bass and sea trout. Actions optimized for long casts Torayca + SK-Chemical-Carbon Fuji K Alconite Exclusive Rapala design High quality Eva handle Fuji reel seat

The RAPALA BX Skitter Frog BXSF05 is your go-to lure for catching big fish in heavy cover. Made with responsive balsa and surrounded by a strong copolymer shell, this frog skitters and jumps with a fast retrieve, creating plenty of splash and noise to attract predators. Its extra tough skin and premium VMC double hook ensure successful hooking every time.

Birch handle with a waterproof coating safety gear super smooth PTFE coating Flexible serrated edge Supplied in a blister with a sharpener and a leather holster

The patented Mag Spring mechanism, designed with two internal magnets to hold the pliers open, cannot fail like traditional pliers springs. The small splitting wedge opens split rings up to size 0, while the integrated cutter cleanly separates all types of line. Stainless steel jaws and ergonomic handles are a matter of course.

Length (cm) 14 Weight (gr) 68 Running Depth (m) 1.6 Type: Sinking

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap®. It kicks almost 180 degrees right then left, so it can be fished almost in place with very little forward travel, keeping the flickering fade of the Shadow Rap® right in a fish's strike zone. That is when things really get interesting. IT'S ABOUT THE STRUGGLE Kicking almost 180 degrees right then left, with very little forward travel, it stays in the strike zone. HEAD DOWN ATTITUDE Head down, ready to work, the fixed weight system allows the lure to fade slowly like a minnow. SLACK LINE LOOK BACK After a sharp snap and generous slack line, it will actually spin around and look backwards. Features: Incredible Life-Like Finishes Kicks Almost 180 Degrees Right Then Left Action Keeps Shadow Rap® in Strike Zone Longe... Length (cm) 7 Weight (gr) 5 Running Depth (m) 0.8-1.1

The long-casting Shadow Rap® Jack Deep dives down fast when cranked. With a very slow rise on the pause, you can twitch it to imitate the flicker and fade of a dying baitfish almost on the spot, or crank it in with a steady retrieve. Fitted with VMC® treble hooks. Length (cm) 5 Weight (gr) 6 Running Depth (m) 3

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. Construction - Balsa Core and Copolymer Outer Shell Features - Modified Flat Side and a "V" Cut Belly Swim Action - Hard Flash, Wild Tracking, Kick Outs Targeted Species - Use to target Bass/Multi-Species Gamefish Terminal Tackel - VMC® Black Nickel Round Bend Hooks Hand-Tuned & Tank-Tested Length (cm) 6 Weight (gr) 10 Running Depth (m) 1.8

Better lock your doors – there's a new Brat in town! The BX® Big Brat Pike is an addition to the well-loved BX® Brat series, with pike-specific twists thrown into the mix. This wild-tracking crankbait swims with an aggressive rumble while kicking up sand all the way. The mayhem-inducing swimming action, combined with the lure's additional VMC® 7548 bladed belly hook, makes it an excellent search bait. The BX® Big Brat Pike Limited's solid balsa body is coated with a tough copolymer shell, meaning you'll get the best of both worlds: the silent and exquisite swimming action of balsa and the durability of hard plastic. The BX ®Big Brat Pike Limited is fitted with needle-sharp VMC® 7548 treble hooks and heavy-duty split rings, specifically designed for targeting pike. Available in a well-proven color range inspired by Rapala's other pike favorites, like the X-Rap® Peto and the X-Rap® Otus. Balsa Core Copolymer Outer Shell Modified Flat Side "V" Cut Belly Hard Flash, Wild Tracking, Kick Outs For Targeting Pikes and Big Predators VMC® 7548 Black Nickel Treble Hooks Bladed VMC® Belly Hook for Targeting Pike Running depth: 1.8m Body Length: 7cm Weight: 21g Hook Size: Two No. 3

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. CONSTRUCTION - Balsa Core, Copolymer Outer Shell FEATURES - Modified Flat Side, “V” Cut Belly ACTION - Hard Flash, Wild Tracking, Kick Outs, Floating TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel Round Bend Hook Length: 6 cm Swimming depth: 1.8 m Weight: 13g