Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of the classic Rapala® "wounded-minnow" action. The triangle lip assists in creating the unique, quicker flashing action while deflecting off obstacles in its way. Sticky sharp VMC® black nickel hooks. Hand-tuned and tank-tested to ensure it embodies the action Rapala® is known for. Running Depth: 0.6 - 1.2m Body Length: 8cm Weight: 7g Treble Hooks: Two No. 6

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows the lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. Product Features Construction - Durable Plastic, Four Finish Styles & Loud Rattles Features - Suspending, Deep Diving Lip & Long-Casting Swim Action - Runs Straight and True at Any Speed Targeted Species - A Natural for Walleye & Multi-Species Freshwater Gamefish Terminal Tackle - VMC® Black Nickel Round Bend Hooks Fishing Technique - Casting and Trolling Glass or Natural Patterns Premium VMC® Black Nickel Hooks Hand-Tuned & Tank-Tested Specification Weight: 11 g / 3/8 oz. Size: 10 cm. / 4 inches. Type: Suspended Depth: 2.1-4.8 m. / 7-16 ft.

Tall , skinny form bodies Recognizable loud BB rustling rattle Design without lips Strongly vibrating activity Sinking Long drain VMC ® black nickel hooks​ Textured body shells

A lure with top-quality stainless steel crowns. Natural and strong decors, fluorescent colors. Double sharp crowns. The large beak makes the lure vibrate strongly.

The Precision Xtreme Mavrik 110 SW is tailored to the demands of dedicated saltwater anglers Built-in MaxCast system allows for precise and long casts with additional weighting that improves performance in windy conditions Run it slowly with short jerks to control the bait in the water With quick jerks you can make the bait turn almost 180 degrees When he stops, Mavrik imitates an injured fish with his head turned down. Finishes include detailed saltwater paint, durable construction and three corrosion-resistant VMC TI treble hooks Semi-irregular action Slow sinking Minnow Sharp cutting action 3D high quality finish MaxCast system Ultra long throw Heavy double rings VMC® 7548 Ti Tri-hook

From head to tail, everything about the MaxRap lure is of superior quality. Designed for maximum casting distances via the internal MaxCast mechanism Pull sharply for a sharp, wild action or pull straight for an intense "wounded fish" style flash and twitch Integrated MaxCast mechanism Precisely balanced with tungsten weights Aerodynamic body shape Premium VMC® Needle Sharp In-Line Hooks Suspends during break Oval tying ring Laser engraved shells 3D Holographic eyes Manually tuned and tested

•Deep diving beak •Extremely wide action •Made of balsa •Integrated rattle •Floating •VMC® Black Nickel hooks •Hand-tuned and water-tested

The Kickman lives up to its name with a subtle tail fin movement that moves even on the slowest of pulls. The shape of its belly allows for a stable swimming action Subtle tail fin striking Swims even at low speeds Strong smell Stable swimming action Smart Injection technology

The Kickman lives up to its name with a subtle tail fin movement that moves even on the slowest of pulls. The shape of its belly allows for a stable swimming action Subtle tail fin striking Swims even at low speeds Strong smell Stable swimming action Smart Injection technology

The standard for modern superlight lures The X-Light Minnow has improved weight distribution for accurate long casts The slow-sinking X-Light Minnow lure swims with perfect rolling and hitting action, even on a slow retrieve The lure maintains action even in strong currents – making it an excellent choice for stream fishing Minnow action Modern finishing Long throws 3D holographic eyes VMC® 4651 BN treble hooks

X-Rap® finish 3D holographic eye VMC® 3X strong Perma steel hook 3X connecting rings

• Preset dive depth • Models with a colored beak for extra action • Embossed transparent body • Internal holographic foil • X-Rap finish • 3D Holographic Eye • VMC® 4X Strong Perma Steel® hooks • 3X Split rings • Decors for the open sea

• Preset dive depth • Models with a colored beak for extra action • Embossed transparent body • Internal holographic foil • X-Rap finish • 3D Holographic Eye • VMC® 4X Strong Perma Steel® hooks • 3X Split rings • Decors for the open sea

MaxRap® Walk'N Roll jerks, jumps, sways and slides on the water surface in all conditions Developed in collaboration with professional Atlantic fishermen, this lure is engineered for maximum casting distance and perfect stability in bad weather and rough seas. On a quiet pull, the MaxRap® Walk'N Roll jerks and tilts to the side; or try twitch and pause to create a “Walk the dog” action Pull it sharply to imitate a fleeing bait; or when stationary with the rod tip pointing down, jerk it in place for a downward jumping motion. Equipped with VMC 7554 2X-strong titanium coated inline strong hooks Impact-resistant ABS body Internal weight system for long casting Aggressive, jerky, 'walk-the-dog' action For freshwater larger fish VMC® 2X-strong Ti hooks

Cast and reel the X-Rap® Saltwater lure where the big fish live. The classic Rapala® "wounded fish wobble" attracts predators, while the extreme and unpredictable twitch action provokes an attack It is built to withstand tough conditions and fight strong fish. X-Rap® Slashbait® action Textured body Internal mechanism for long throws X-Rap® finish 3D holographic eyes VMC® Perma Steel® hooks Perfect for seawater Hand-tuned and tested

Cast and twitch X-Rap Saltwater lures wherever the big fish live. The classic Rapala® Wounded Minnow wobble will lure any predator, and the erratic Slashbait® twitch action will always provoke a strike. This wobbler is built to be tough, to handle harsh conditions and extremely fighting fish. • X-Rap® Slashbait® action • Embossed transparent body • Integrated Long-Cast system • X-Rap finish • 3D Holographic Eye • Suspend during pause • VMC® Perma Steel® hooks • Perfectly adapted marine decors • Hand-tuned and water-tested