Unleash the power of the Rapala Rippin' Rap RPR07 CHB! Designed with a lipless, deep belly profile, this bait delivers a hard vibrating action and loud BB rattle system for maximum attraction. Its 3D holographic eyes and textured scales make it irresistible to fish, while the VMC black nickel hooks ensure a solid catch. Perfect for all water conditions, the Rippin' Rap® is a must-have for any angler.

Get ready to conquer the waters with the Rapala Rippin' Rap RPR07 FT! Designed for maximum performance, this lipless bait features a deep belly profile that allows for cranking, swimming, and ripping. The textured scales and gills, along with the 3D holographic eyes, make for a realistic and irresistible presentation. With its loud BB rattle system and easy-to-fish design, this bait is perfect for all types of water and fish. Don't miss out on this game-changing lure!

Rapala Rippin' Rap RPR07 GTU is a versatile crankbait designed to swim, crank, and rip through any water conditions. Its unique profile and textured design, combined with a loud BB rattle system, attract fish from all depths. Whether you're targeting clear water or stained water, the Rippin' Rap's detailed features and VMC black nickel hooks make it the perfect bait for any angler.

Catch more fish with the Rapala Rippin' Rap! Its lipless, deep belly profile allows for versatile fishing techniques and its unique design produces a hard vibrating action with a loud BB rattle system. The textured scales and 3D holographic eyes make it irresistible to fish. With its fast piercing VMC hooks, this bait is ideal for any water condition.

Introducing the Rapala Rippin' Rap RPR07 HSD! This versatile bait features a lipless, deep belly design for a variety of fishing techniques. With its textured scales and 3D holographic eyes, it is sure to attract any fish. The loud, BB rattle system and fast piercing hooks make it perfect for all water conditions. Experience the thrill of reeling in your next catch with the Rippin' Rap!

Get ready to make a big catch with the Rapala Rippin' Rap RPR07 LBGL! Featuring a lipless, deep belly design, this bait offers a unique combination of cranking, swimming, and ripping actions. The loud BB rattle system and textured scales add to its effectiveness, while the VMC black nickel hooks ensure a secure hook set. Perfect for clear or stained water, it's a must-have for any angler looking for a versatile and effective lure.

Experience the power and versatility of the Rapala Rippin' Rap RPR07 ROL. Its lipless, deep belly design allows for cranking, swimming, and ripping, while the skinny sides give it a fluttering action on the drop. With a loud BB rattle system and textured scales, this bait is perfect for pulling through any type of terrain. Plus, it's equipped with VMC® black nickel hooks for maximum efficiency. A must-have for any angler looking to catch big fish!

Experience the explosive action of the Rapala Scatter Rap Tail Dancer SCRTD09 SMHL. Combining the wild "wide-tail" movement of the Tail Dancer with the evasive and erratic action of the Scatter Lip, this lure dives deep and entices aggressive strikes. Don't miss out on the thrilling results of this dynamic combination.

Get ready to catch more fish with the Rapala Shad Rap SR07 HLW (Halloween)! Made of premium balsa, this versatile crankbait can be cast or trolled at any speed. Its precise action and realistic finish make it irresistible to all types of fish. Plus, the super sharp VMC black nickel hooks ensure a perfect catch every time. Don't hit the water without it!

Experience the benchmark in crankbaits with the Rapala Shad Rap SR07 SD! Hand-tuned and tank-tested for perfection, this premium balsa lure delivers precise action and proven fish-catching patterns. Cast or troll with ease, and trust in the super sharp VMC black nickel treble hooks to secure your catch.

The RAPALA Team Esko TE07 CH lure offers an extreme swimming action, making it perfect for long casts and rough water conditions. Its wounded-minnow design guarantees an irresistible movement, even in strong currents. Experience the timeless power of Rapala with the Team Esko!

Introducing the Rapala Ultra light Shad ULS04 CH (Chrome)! At just 1/8 oz., it's the smallest, but still packed with features like a precision internal weight and classic shad profile. Its slow sinking action and 3D holographic eyes make it irresistible to trout and panfish, making it a must-have for small streams and rivers. Get ready to catch some big fish with this mighty mini!

Unleash the X-Rap attitude with the X-Rap Pop XRP07 MBS. This topwater lure features a unique arched body shape that creates a loud kerplunk-pop and splash with every snap of the rod. The textured translucent body and 3D holographic eyes add irresistible appeal, while the long cast mechanism and internal rattle increase your chances of catching fish. Don't miss out on this big poppin', splashin', bassin' lure!

Unleash the power of the RAPALA X-Rap Pop XRP07 YP on your next fishing trip. With its big poppin' and splashin' action, this topwater lure is sure to attract big bass. Featuring an arched body shape and textured translucent design, this lure is irresistible to fish. Its internal rattle and VMC black nickel hooks with a flash feather teaser tail make it impossible for any fish to resist. Plus, its long cast mechanism and ability to "walk-the-dog" will help you cover more water and catch more fish. Upgrade your fishing game with the X-Rap Pop!

Elevate your fishing game with the RAPALA Team Esko TE07 STF lure! Its floating design and long-casting body provide optimal performance. Plus, the additional bulk and unique lip design allows for a "wounded-minnow" action even in rough waters. Don't miss out on this game-changing lure!