Giving lure anglers the edge through advanced, visual attraction technology, the new Ultra UV range covers three of our most effective soft plastic shad lures. Rig them up, get them in the water and give them a target they can't help but strike. Ultra Violet finish for advanced visual predator attraction

Are you looking for something special, a kind of breakthrough in the shad market? You have found it the name is Spikey! Everywhere Spikey was shown it caused quite a stir. With its 264 spikes it produces micro vibrations, which are extremely attractive for all predators. These spikes are very flexible for a natural life like feeling and give the fishermen the opportunity to add long lasting bait pastes onto the lure. It is injection molded, with a super soft rubber mixture giving the perfect lure shape and a very attractive movement, even with the slowest retrieving rate. A real hit for zander , perch and black bass when fishing with a jig head or all modern US rig types.

Round profiled lure perfect for casting and vertical techniques Established fish-catching ability Highly UV reactive patterns for advanced visual predator attraction

The Slick Shad shrinks in size, but not in pulling power. Perfect for a range of fishing styles, situations and species, the Slick Shad 7 creates a subtle action even at low speed. Belly and back slots allow for Texas rigging, or the lure can be jig head mounted. 7cm long Round section body, ideal for standard retrieve and vertical fishing Super soft body combined with a small paddle tail for a subtle action Swims at even low speed Belly and back slots for Texas rigging 3D eye strike points Natural/translucent color options for finicky conditions, as well as solid colors

The Slick Shad shrinks in size, but not in pulling power. Perfect for a range of fishing styles, situations and species, the Slick Shad creates a subtle action even at low speed. Belly and back slots allow for Texas rigging, or the lure can be jig head mounted. Round section body, ideal for standard retrieve and vertical fishing Super soft body combined with a small paddle tail for a subtle action Swims at even low speed Belly and back slots for Texas rigging 3D eye strike points Natural/translucent color options for finicky conditions, as well as solid colors

The Slick Shad shrinks in size, but not in pulling power. Perfect for a range of fishing styles, situations and species, the Slick Shad 7 creates a subtle action even at low speed. Belly and back slots allow for Texas rigging, or the lure can be jig head mounted. 7cm long Round section body, ideal for standard retrieve and vertical fishing Super soft body combined with a small paddle tail for a subtle action Swims at even low speed Belly and back slots for Texas rigging 3D eye strike points Natural/translucent color options for finicky conditions, as well as solid colors

Fully loaded with tackle boxes Superb value for money Hard-wearing material Heavy duty zippers Heavy-duty main strap attachment clips Waterproof base material Forceps holder 70% Polyester, 30% (PVC) Polyvinyl Chloride Medium bag offers three tackle boxes, making it perfect for medium and smaller sized lures, and a mobile approach covering plenty of water. With two large tackle boxes stowed in the main compartment, the Large Shoulder Bag gives options for the storage of larger, as well as numbers of lures - all in an easy-to-access, shoulder bag design.

BullyBite will have more friends than any bully you ever knew at school thanks to his bullet-like casting ability, wide aggressive swimming action and low frequency sound. All this combines to make a lure that perch, bass, zander, trout and just about any other carnivorous fish out there, won't be able to resist. BullyBite is just at home with a simple cast and retrieve or with occasional spin stops, and even aggressive jerking. He's a bully, he can handle anything... Material: ABS Plastic Lead free Running depth: Floating 1-2m Ultra sharp and strong treble hooks Low frequency sound Wide aggressive swimming action Wide body profile Hand painted detailed colors Weight: 6 cm 9 g | 7 cm 15 years

A brilliantly life-like lure based on the ultimate prey fish, the roach, the new Realistic Roach Replicant delivers a highly realistic body shape created from the new super resistant lure material. A belly hook rotation system and high-end hooks make for a formidable combination when a fish hits, while the three color options mean you can ring the changes to get them interested. It sizes; 14 and 18 cm Three color options Highly realistic prey body shape Highly realistic color patterns High-end hooks Belly hook rotation system to help maintain hook holds

Giving lure anglers the edge through advanced, visual attraction technology, the new Ultra UV range covers three of our most effective soft plastic shad lures. Rig them up, get them in the water and give them a target they can't help but strike.

• Large grub tail delivering a wide swimming action • Shad type body • 3D detailing

• Large grub tail delivering a wide swimming action • Shad type body • 3D detailing

• High quality • Easy to center • Accurate finish 780005 / 780006

Tournament fluorescent monofil was designed especially for sea anglers and tournament casters. Now available in yellow and orange the extreme durability and excellent breaking strain to diameter ratio remain. Despite the regular action of casting and retrieving it maintains its smooth surface ensuring consistent line travel throughout its life.

Key Features Carbon: HVF High Volume Carbon Fibre Joints: All Spigot Joints with V-JOINT Technology Guides: New Fuji BCKWAG with Alconite Rings (Fuji KW Guides with New Frosted Dark Gray Frames) Reel Seat: Fuji DPS Handle: Exclusive Guru Rear Grip A Grade Armlock Cork Handle with Cork/EVA Downlocking Fore Grip Rec. Line: 3lb 10lb Tips: 1oz, 1.5oz & 2oz A feeder rod from Guru has got to be worth anyone's attention, and we're certainly impressed with the Aventus, which combines impressive performance with unrivaled first impressions, creating a core tackle item that any angler simply has to have in their arsenal. High volume fiber (HVF) carbon wraps itself into a blank whose smooth, stylish, and striking looks convey subtle hints of the power and responsiveness that's coiled into every strand of blank fiber, rippling in the darkness of an eye catching black, drawing attention through the bold visuals of Guru's branding, subtly centered on the rod blank to let everyone know just whose power the competition is wielding. Spigot joints are sealed and assured with V-Joint technology, giving you peace of mind, and a strong, stable rod that you can rely on to hold up under any amount of pressure, letting the fight flow through with no risk of wearing down, while a Fuji DPS reel seat keeps you in fingertip touch with every second of the action on the water, so you can quickly judge the changes and next steps to keep you ahead of the game, and bringing in the fish that the competition simply can' t reach. An exclusive Guru rear grip handle is fronted by A grade Armolock cork, and a downlocking foregrip that's a durable, lightweight, and responsive blend of cork and EVA, giving you a rod that's light to handle, and easy to put through the paces that top flight angling demands, with all the power you need to bring in big fish against heavy conditions. Fuji guides are ringed with alconite, giving impressive abrasion resistance, even when you're using braided line , and keeping every cast flowing smoothly, with on-point line lay and perfect placement time after time. High tech style and responsive, power-packed substance bring the Aventus rods straight into the realms of elite tackle must-haves, with an appeal across the coarse fishing discipline, and instant demand virtually guaranteed from match anglers. Available at 10ft, with a 60g casting weight, or 11ft, with a 70g casting weight, the Guru Aventus is rated for a line between 3lb-10lb, and comes supplied with three fiberglass tips, at 1oz, 1.5oz, and 2oz, balancing the innate power of the gender with finesse and sensitivity, and putting match fishing perfection straight into your hand. Designed to meet the needs of almost every feeder fishing situation, whether on natural or commercial venues, Guru Aventus is crafted to convey the future of angling, while echoing all the developments and improvements that have come through to lead the sport on to the prominence it enjoy today. If you're looking for responsive strength, superior design, and a rod that's ready for anything your fishing can throw at it, then an investment in the Aventus Feeder Rod from Guru will always return positive results.