The I-Shad Tail features a slug-shaped body finished with a flat tail that vibrates with the slightest movement attracting the interest of any active predators. Works well on most styles of rig – jighead, micro jig, split shot, drop shot, live bait and Neko rigs for example. The ultimate Finesse lure and versatile enough to work on sea or freshwater predators. The rubber is impregnated to the core with our Super Prawn Formula attractant.

The I-Shad is designed to perfectly mimic the movements of small prey fish, making it one of the most versatile soft baits imaginable. This lure suits any number of rigs and styles from split shot, micro jig, drop shot, no sinker, live bait rig and Neko rigs. The lure attracts all saltwater and freshwater predators and the rubber material is impregnated to the core with our Super Prawn Formula attractant.

The flick Shake is one soft lure that fish cannot resist for long because it is an imitation of that most natural of baits - the lobworm! Hooked straight through the middle and fished on a downshot rig or with a jig head the naturally curved body of this lure will waft gently when stopped and responded to the slightest twitch on the line. Fantastic fished on wacky rigs, the Flick Shake is a real fishing machine when it comes to perch, zander and black bass but will also catch trout, chub and even barbel...in fact any fish that will have a go at a worm!

Our DEKA MITTS DRY R AREA is great for triggering opportunistic strikes from chub, perch, black bass and trout. Ultra-buoyant lure that imitates a small prey caught in the surface or sub surface layers creating varying degrees of wake. Fitted with a signal eye and a hook near the tail so fish can properly nail the bait every time. The 6 UV SECRET colors used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

This is the Chibi (miniature) version of our Tap Dancer lipless plug designed for reservoir trout fishing. Best fished with short sharp pulls to generate a series of tight rises and falls. The lure dives head first and will catch the interest of the feeding trough when bounced off the bottom. The lure is designed to never lie on its side but always sits tail up with the single hook uncovered reducing the chances of missed bites. A great lure for arousing the curiosity in feeding trout and this new more compact model is sure to get you even more hits than before!

The Chibi Panicra DR (deep runner) is a micro crankbait from our range of Japanese AREA lures designed for reservoir trout. This is a real trout magnet and can be worked dead slow or fast to provoke takes.. Although designed for trout this light lure will work for other species like perch and chub. The 6 UV SECRET colors used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

The Chibi Panicra DR (deep runner) is a micro crankbait from our range of Japanese AREA lures designed for reservoir trout. This is a real trout magnet and can be worked dead slow or fast to provoke takes.. Although designed for trout this light lure will work for other species like perch and chub. The 6 UV SECRET colors used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

The Chibi Panicra DR (deep runner) is a micro crankbait from our range of Japanese AREA lures designed for reservoir trout. This is a real trout magnet and can be worked dead slow or fast to provoke takes.. Although designed for trout this light lure will work for other species like perch and chub. The 6 UV SECRET colors used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

The Baby DeraBall is a cross between a shad and crank bait creating a hybrid soft lure best classified as a swimbait. The compact, dense ball design casts brilliantly and imitates a range of prey fish. Perfect for skipping round snags and obstructions. A straight retrieve generates a tight swimming action that is a sure trigger for any predators holed up in vegetation cover of undercut banks. The lure was originally designed for fishing relatively shallow areas, but there is nothing stopping you from adding a free running tungsten bead. Our ingenious Line Through system enables the lure to ride up the line along the internal plastic tubing during a fight. Comes with a top quality triple hook that is held in the lure by two whipped prongs.

This is the Chibi (minature) version of the Dartrun plug. A sinking lipless plug that darts in all directions when jerked and twitched positively. The wide swimming action is attractive as is the ability to rest the plug on the bottom nose first without snagging. Darting lures work well when reservoir fishing and the trout are simply ignoring straight retrieved lures. The Chibi Dartrun is more compact than the bigger Dartruns so it appeals to smaller fish or wary fish that are not grabbing bigger lures. Mainly designed for area style reservoir fishing the Chibi Dartrun also works well on small streams and rivers.

Our great BURIBURI Minnow is destined to become a real favorite with reservoir and big lake trout anglers. A prism effect similar to that of natural scales is etched onto the inside of the ABS body to shimmer and bounce light attractively through the water. The curved lip is designed to get the lure working on the slowest of retrieves. This shallow diving version is great when trout are actively feeding. The 6 UV SECRET colors used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.Action:Wobbnroll Color: Model:Floating Size (mm):40 Weight (g):2.4 Depth:0-0.80m Hook:#8BC / #8BC

Our great BURIBURI Minnow is destined to become a real favorite with reservoir and big lake trout anglers. A prism effect similar to that of fish scales is etched onto the inside of the ABS body to shimmer and bounce light attractively through the water .The lip design generates an erratic swimming action that will trigger hits from fish stationed in mid water. This version will dive down to 1.5 meters! The 6 UV SECRET colors used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.Action:Wobbnroll Color: Model:Floating Size (mm):40 Weight (g):2.6 Depth:0-1.5m Hook:#8BC / #8BC

The Korda BASIX Wide Gape hook has been designed as the perfect all-round pattern, which can be used straight out of the packet for a wide variety of rigs and without the need to add lots of other components - whether you are fishing bottom baits, pop-ups or wafters. The aggressive in-turned eye helps to ensure that it flips over and takes hold in the mouth, without the need to add additional Kickers or shrink tube. It is made from our 'X' gauge wire, so it is suitable for use both in the UK and overseas, due to its strength, it also has an unobtrusive black nickel finish. The point has been designed to be long-lasting and it is possible to catch multiple fish on the same hook before it needs changing – every time you cast out though, do check it is still sharp and change it if not. The shape is based on the incredibly effective original Wide Gape, which has been responsible for catching countless big carp over the years. Korda BASIX Wide Gape Hooks are available in Barbed and Barbless versions in sizes from 2, 4, 6 and 8. Each packet contains ten hooks.

The BASIX Rig Scissors are the perfect choice for anglers, as the serrated area on the blades ensures a clean cut, which is especially important when using braided hook link materials. The blades are made from stainless steel to ensure they are long-lasting and won't rust. The ergonomic handles are designed to fit your fingers comfortably and they are bright green in color to make them easy to find. They have been designed to fit in the BASIX Tackle Box.

The BASIX Main Line is a brilliant all-round line that offers fantastic value for money, with a very high level of performance. It is very abrasion resistant and tough, but also casts very well and has good knot strength. It has a relatively low level of stretch, which helps when it comes to feeling the lead down. This line is 'camo green' in colour, which means that it blends in very well with any lakebed. BASIX Main Line comes in a choice of 12lb or 15lb breaking strains, which will cover most carp fishing situations, and it comes supplied on either 500m or 1,000m spools – so that if you have smaller capacity reels, or only use two, then there is no need to buy a larger spool than you actually need to fill them.