This product appears to be a potent attractant designed to enhance the visual appeal of your baits, such as Expander Pellets, hookbaits, feedbaits, or groundbaits. The attractors used in this product are reportedly proven to give your baits the ultimate edge in attracting fish. It can be applied directly to your bait or added to the soaking and mixing water, and a small amount is all that's needed to achieve effective results.