Feel the thrill of reeling in a catch with the Rapala Rippin' Rap. Designed with a lipless, deep belly profile, this bait offers a versatile range of techniques to attract fish. With its vibrant colors and textured details, it possesses a realistic appearance in the water. Plus, the loud BB rattle system and sharp VMC hooks provide the perfect combination for a successful fishing experience. Cast, retrieve, and reel in a trophy-worthy catch with the Rippin' Rap!