The chubby is a small crankbait perfect for shallow waters. A simple, steady retrieve punctuated with some "stop and go" action are enough to entice fish to strike. For active...

THE SANDEEL SURF WALKER Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most incredible side-to-side action on the twitch...

3D Trout Line Thru swim bait – made from a super detailed 3D scan of a Real Trout. The Innovative line thru Y-system that allows you to put the hooks...

Original Floater® The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a...

THE SANDEEL SURF WALKER Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most incredible side-to-side action on the twitch...

Great Topwater lure, based on details from an anchovy! The open mouth gives great splashing and spitting action on walk the dog retrieve! The long arrow dynamic body, gives incredible...

LRF – Mini casting Jiggs with a perfect vibrating flashing action on retrieve and the perfect roll on spin stop – big flash and slide out on jigging! Great casting...

THE SANDEEL SURF WALKER Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most incredible side-to-side action on the twitch...

THE SANDEEL SURF WALKER Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most incredible side-to-side action on the twitch...

Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most amazing jerk and twitch action driving the predator fish crazy!...

The Pop Prey lures have the most amazing popping and splashing action. Retrieve the lures whilst making pulls and pauses with the rod tip and the lures come to life...

Superb long casting popper, with an extreme good Popping effect! The wide open Mouth, has a great hold in the water and really pops and splashes incredible. The lure also...