The Rapala Shadow Rap SDR11 S (Silver) is a jerkbait that perfectly mimics a distressed minnow through its unique horizontal struggle and vertical fade. This triggers fish on three levels - during the kick, fading fall, and snap back to life. With its 180-degree movement and head-down attitude, it stays in the strike zone, making it irresistible to fish.

Catch bigger fish with the Rapala Ultra light Pop ULP04 CBN (Carbon). Its compact size may fool you, but it's designed to trigger reaction strikes from panfish, smallmouth and largemouth bass. Experience the thrill of reeling in a big catch with this versatile and effective lure.

Get ready to catch big fish with the small but powerful Rapala Ultra Light Pop lure. Designed for panfish, this lure also attracts smallmouth and largemouth bass with its unique triggering action. Available in the eye-catching Glass Amber Tiger UV color. Size: ULP04 GATU.

Introducing the Rapala Ultra Light Shad ULS04 CBN! At just 1/8 oz., this headstrong shad bait packs a punch. With features like a precision internal weight, classic shad profile, and slow-sinking pause, it entices strikes from even the pickiest fish. Perfect for small streams and targeting trout and panfish.

Experience the power of the Rapala Ultra light Shad ULS04 SD! Weighing only 1/8 oz., this shad bait may be small but it packs a punch. Its precision internal weight and classic shad profile create a rolling, swimming action that attracts fish even at high speeds. With a slow-sinking pause, it's the perfect choice for trout and panfish in small streams or rocky areas. Upgrade your fishing game with this mighty mini!

Unleash the power of the RAPALA X-Rap Pop XRP07 CGH. With a unique arched body shape, this topwater lure makes a big splash and a loud pop with every snap, drawing in big bass. Its textured translucent body and holographic features add to its appeal, while the long cast mechanism and rattle provide maximum range. VMC® black nickel hooks and a flash feather teaser tail seal the deal for even the most reluctant fish. Walk-the-dog with quick, down-tip snaps.

The RAPALA Team Esko TE07 BRF is an angler's dream! Designed with a floating body silhouette for long-casting, its extreme swimming action mimics a wounded minnow, even in rough water. With additional bulk and lip design, strong currents won't affect its classic "wounded-minnow" action. Catch more fish with the Team Esko!

Catch big fish with the Rapala Countdown Magnum CDMAG07 FT! This saltwater hard-bodied lure is ideal for open water trolling, with a controlled sinking rate that's perfect for suspended fish and underwater structures. Its deep diving lip and signature Rapala action will attract even the most elusive fish.

Experience the ultimate in versatility with the Rapala Rippin' Rap! Designed to crank, swim, and rip, this lipless bait features a deep belly profile and skinny sides for a fluttering action on the drop. The textured scales, 3D holographic eyes, and loud BB rattle system will entice even the most stubborn fish. With VMC black nickel hooks and a variety of running depths, the Rippin' Rap is the perfect bait for any water condition. Order now and start catching more fish!

The Rapala Rippin' Rap RPR05 PEL is a versatile and easy-to-use bait that offers a lipless design for cranking, swimming, and ripping action. Its textured scales and gills, along with 3D holographic eyes, make it a visually appealing lure. With its loud BB rattle system and fast piercing VMC hooks, this bait is perfect for clear or stained waters, making it a must-have for every angler's tackle box.

Be amazed by the versatile and dynamic action of the Rapala Rippin' Rap RPR05 ROL! With its unique lipless profile and textured design, this bait can crank, swim, and rip through any underwater environment with ease. The loud BB rattle system and 3D holographic eyes add to its irresistible appeal, while the VMC black nickel hooks ensure a successful catch. Feel the thrill of fishing with the Rippin' Rap!

The Rapala Rippin' Rap is the ultimate crankbait for all your fishing needs. With its lipless, deep belly profile and textured scales, this bait effortlessly attracts fish even in tough conditions. The hard vibrating action and loud rattle system ensure that no fish can resist. With its easy-to-use design, it is perfect for all levels of anglers. Upgrade your fishing game with the Rippin' Rap.