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PRODUCT OVERVIEW The Strike King® Shim-E-Stick is a great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors. - Stick bait style lure - Super soft texture for increased hook ups on strike - Ribbed design and soft plastic deliver the lure's 'shimmy' action - High salt content to make fish hold on longer at the bite - Available in eight colors: Cinnamon Blue, Green Pumpkin Chartreuse Swirl, Watermelon Chartreuse swirl, Watermelon Chartreuse Laminate, Watermelon Black Flake, Green Pumpkin and Smokey Shad - 12.5 cm

Shad - 15604 The well-known and successful DuckFin shad is also available as a micro version with 45mm length for ultra-light fishing for perch, chub, zander and trout. Despite its low body mass, this lure features a strong tilting and wobbling action underwater. The Prorex Micro Shad 45DF is furthermore perfectly suited for use with the new Prorex Flexi Jig tungsten jigheads for ultra-light fishing.

Based on a 3D scan of a real perch, our loose body paddle tail lures feature immaculate details and a fantastic rocking and kicking swimming action. Extra attraction is added by the Photo Print colors, the mounted glass rattle in the tail and the added strike-triggering scent. • 3D scanned details • Photo printed colors • Mounted rattle (tail or body) • Rocking and kicking paddle tail action

The C'eel worm has all the same features of the Vista worm but with a thinner tail that moves at the slightest knock. This lure resembles a worm or a small eel, natural foods loved by all predators. Can be used on many different set ups Texan, drop shot, wacky, loaded head. The best way to fish it is to bounce it along the bottom, but you can also try up in the water on a Texas rig through weedbeds. This is also a great bait to try as a trailer on jigs, spinnerbaits and bladed jigs. A versatile lure that black bass in particular love but is just as effective for zander and perch!

A V² lure that has been designed specifically for vertical fishing. The lure gives off subtle vibrations from its split tail and the pronounced ribbing on the body made from particularly supple plastic. We have managed to add a shimmering micro-movement to the main swinging action of the lure that is amazingly life-like. Great lure to try when conditions are tough (cold water, lethargic fish etc). This lure gives off the right signals to trigger a bite!

Mini jig assortment "Ready to Fish" Perfect imitation of nature. Mini jigs with curly tail and fused jighead. Equipped with a matching very sharp hook. Available as a set with 5 super catchy colors, predominantly for perch and trout fishing.

It produces strong vibrations and a flanking movement of the body The slim profile reduces the lure weight and optimizes this flanking action The ribs on the tail wrist assist it to fold back during 'inhalation' of the take Suitable for slow and fast presentation Featuring the popular Duck Fin tail

The original shape of the body, along with the tail fin, causes incredible vibrations. The ribbing of the lure provides additional flexibility and the presence of channels inside the lure simplifies the installation of the lure on any of the methods: Jig Head Rig, Texas Rig, Carolina Rig, Terminal Rig, Drop Shot Rig, Double Hook Rig...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! FEATURES Formulated for all panfish species Emulates insect larvae on which many fish feed Great for ice fishing and open water bobber fishing

NIKKO KASEI Premium Soft Bait Nymph Lure MAYFLY 0.4in Mayfly nymphs are a time-tested favorite of trout fishermen worldwide. Nikko's mayfly bait packs a lot of intricate detail into a tiny bait to fool a most finicky and wary targets. Pcs: 5/pack Size: 0.4 in NIKKO KASEI NEXT GENERATION SOFT BAITS Nikko soft baits are your best choice! Catches fish like you wouldn't believe! Nikko's advanced technology has created a soft bait that moves like live bait, and with added scent that fish can't resist. Durable and economical! Nikko soft baits cost slightly more than regular plastic baits, but last 6-30 times longer, giving you great cost performance compared to both live and plastic baits. Besides being super soft and long lasting. Nikko soft baits are easy to hook and use. Helps protect our environment! Other plastic baits can swell up to 5 times and remain in the natural environment or in the fish if swallowed. Nikko soft baits are swallow-safe for wildlife and are biodegradable. FEATURES: Durable: Super soft and stretchy, our baits may be the most durable bait on the market. Many of our baits have lasted over 100 catches per bait. Scented: Nikko's all natural scent formulas have proven themselves across the world in both fresh and saltwater. Effective: Our super soft material, incredible detail, design and natural scent mean sea fish. Floating: All Nikko baits float, allowing greater flexibility in your approach and presentation to fish. Convenient: No liquids. No mess. No drying out in the sun. Just stretch the bait to recharge the scent. Environmentally friendly: No plastisols, phthalates or environmental hormones. No toxic chemicals of any kind. Swallow-Safe: Remains super soft if ingested causing little or no discomfort or hindrance. More easily passed or disgorged. Biodegradable: Our baits don't just disintegrate, they biodegrade under real life conditions. Designed and manufactured in Japan by craftsmen who fish.

The Pontoon21 Awarune's original body shape along with the tail fin causes incredible vibrations. The ribbing of this silicone provides additional flexibility and the presence of channels inside the Awaruna simplifies the installation of the lure on any of the methods: Jig Head Rig, Texas Rig, Carolina Rig, Terminal Rig, Drop Shot Rig, Double Hook Rig... Pontoon21 silicones are made with superior and innovative technology and challenge not only anglers but most importantly, challenge fish! When making Homunculures cheats , the most important technology used is GUMEXIM ® - a special combination of several types of silicone. With this combination, silicone retains its shape and flexibility for longer, even when exposed to ultraviolet rays and other aggressive media. No less important is the RINCOAL ® technology - a unique color saturation system. A special mixture of pigments and other components creates a unique shine. With this technology, the lures do not look like just painted artificial lures, but like real live fish. The taste component of the bait should not be ignored. Made with SFT technology - a special formula, the composition of the smell and taste is integrated into the structure of the material. The advantage of this way of making is that when the fish bites the bait, it does not spit the bait, but keeps it in its mouth long enough for you to tighten it well.

The Pontoon21 Awarune's original body shape along with the tail fin causes incredible vibrations. The ribbing of this silicone provides additional flexibility and the presence of channels inside the Awaruna simplifies the installation of the lure on any of the methods: Jig Head Rig, Texas Rig, Carolina Rig, Terminal Rig, Drop Shot Rig, Double Hook Rig... Pontoon21 silicones are made with superior and innovative technology and challenge not only anglers but most importantly, challenge fish! When making Homunculures cheats , the most important technology used is GUMEXIM ® - a special combination of several types of silicone. With this combination, silicone retains its shape and flexibility for longer, even when exposed to ultraviolet rays and other aggressive media. No less important is the RINCOAL ® technology - a unique color saturation system. A special mixture of pigments and other components creates a unique shine. With this technology, the lures do not look like just painted artificial lures, but like real live fish. The taste component of the bait should not be ignored. Made with SFT technology - a special formula, the composition of the smell and taste is integrated into the structure of the material. The advantage of this way of making is that when the fish bites the bait, it does not spit the bait, but keeps it in its mouth long enough for you to tighten it well.

Now in the awesome Replicant Trout format, this jointed lure delivers an enticing 'S' action to get you strikes when other lures fail to work. 3 sizes; 14, 18 and 23 cm Proven, super lifelike action High-end hooks Three color options in 23cm size; Ultra UV Stickleback, Ultra UV Perch and Super Natural Rainbow Trout Five color options in 14 and 18 cm sizes; Ultra UV Stickleback, Ultra UV Perch, Super Natural Rainbow Trout, Super Natural Tiger Trout and Silver Bleak

Ultra UV lures will give you the visual edge in your lure fishing – and they're now available in multicolored packs.

Your favorite Fox Rage micro lures just went Ultra UV in our best selling UV reactive color options. New Ultra UV colors in Micro Fry, Micro Grub, Micro Spikey, Micro Tiddler Fast and Mini Fry Established fish catching patterns Available in packs of eight or six (Mini Fry) Brilliant new UV reactive colors, including; Pink Candy, Pearl, Lemon Tiger, Motor Oil, Stickleback and Perch