Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever. Construction - Balsa Core and Copolymer Outer Shell Features - Modified Flat Side and a “V” Cut Belly Swim Action - Hard Flash, Wild Tracking, Kick Outs Targeted Species - Use to target Bass/Multi-Species Gamefish Terminal Tackel - VMC® Black Nickel Round Bend Hooks Hand-Tuned & Tank-Tested Lenght (cm) 6 Weight (gr) 10 Running Depth (m) 1.8

Better lock your doors – there’s a new Brat in town! The BX® Big Brat Pike is an addition to the well-loved BX® Brat series, with pike-specific twists thrown in the mix. This wild-tracking crankbait swims with an aggressive rumble while kicking up sand all the way. The mayhem-inducing swimming action, combined with the lure's additional VMC® 7548 bladed belly hook, makes it an excellent search bait. The BX® Big Brat Pike Limited's solid balsa body is coated with a tough copolymer shell, meaning you'll get the best of both worlds: the silent and exquisite swimming action of balsa and the durability of hard plastic. The BX ®Big Brat Pike Limited is fitted with needle-sharp VMC® 7548 treble hooks and heavy-duty split rings, specifically designed for targeting pike. Available in a well-proven color range inspired by Rapala’s other pike favorites, like the X-Rap® Peto and the X-Rap® Otus. Balsa Core Copolymer Outer Shell Modified Flat Side “V” Cut Belly Hard Flash, Wild Tracking, Kick Outs For Targeting Pikes and Big Predators VMC® 7548 Black Nickel Treble Hooks Bladed VMC® Belly Hook for Targeting Pike   Running depth: 1.8m Body Length: 7cm Weight: 21g Hook Size: Two No. 3

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever.   CONSTRUCTION - Balsa Core, Copolymer Outer Shell FEATURES - Modified Flat Side, “V” Cut Belly ACTION - Hard Flash, Wild Tracking, Kick Outs, Floating TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel Round Bend Hook Lenght: 6cm Swimming depth: 1.8m Weight: 13g

The name says it all – this egi lure is one-of-a-kind that can achieve casting distances most squid anglers will have never experienced before. How have we done it? For start we removed the external lead weight traditionally used on egi lures and installed an internal tungsten weight that cooperates with our innovative Spring Cast system. It casts a mile and has a hypnotic swimming action once it hits the water with a sharp jerk response. There are two different sink versions available: the Normal Shallow (NS) that can help you fish effectively in depths between one and 10 metres, and the Normal Deep (ND) that is the perfect match for fishing depths between three and 15 metres. Whichever is right for you, the colour range has been specifically designed to trigger attacks from squid under any light conditions or moon phase, with added UV technology to make them highly visible to squid. Carrying our sharper-than-ever Savage custom needles and a knock-knock system that produces an attractive sound with each jerk, this unique lure could be the difference-maker for you. • Spring Cast system• Tungsten transferred weight• Super high quality cloth• Advanced UV technology• Knock-knock system

The name says it all – this egi lure is one-of-a-kind that can achieve casting distances most squid anglers will have never experienced before. How have we done it? For start we removed the external lead weight traditionally used on egi lures and installed an internal tungsten weight that cooperates with our innovative Spring Cast system. It casts a mile and has a hypnotic swimming action once it hits the water with a sharp jerk response. There are two different sink versions available: the Normal Shallow (NS) that can help you fish effectively in depths between one and 10 metres, and the Normal Deep (ND) that is the perfect match for fishing depths between three and 15 metres. Whichever is right for you, the colour range has been specifically designed to trigger attacks from squid under any light conditions or moon phase, with added UV technology to make them highly visible to squid. Carrying our sharper-than-ever Savage custom needles and a knock-knock system that produces an attractive sound with each jerk, this unique lure could be the difference-maker for you. Spring Cast system Tungsten transferred weight Super high quality cloth Advanced UV technology Savage custom needles Knock-knock system Size:3.0/10.5cm Weight:19g Action:ND Sink:2.9sec/m

Based on a well-known Japanese philosophy, sometimes you have to make a deal with the squid you’re trying to catch. Our Squid Dealer lure will help you do just that. This egi collection has been created with a wide range of effective UV colours that means you’ll always have one that’s on a squid’s menu that day. Though not visible to the human eye, UV colours show up bright to hungry squid, which when combined with the lifelike shrimp-fish outline of this lure, will guarantee some action. The Squid Dealer has a regular sink ratio making it versatile to fish in many scenarios and at many depths. This lure will impress any squid angler, no matter how experienced. • Super high quality outer cloth• Advanced UV technology• Savage custom needles• Built-in rattle   Weight: 14,3 Length (mm): 100 Weight (g): 14,3 Size: 3.0

Based on a well-known Japanese philosophy, sometimes you have to make a deal with the squid you’re trying to catch. Our Squid Dealer lure will help you do just that. This egi collection has been created with a wide range of effective UV colours that means you’ll always have one that’s on a squid’s menu that day. Though not visible to the human eye, UV colours show up bright to hungry squid, which when combined with the lifelike shrimp-fish outline of this lure, will guarantee some action. The Squid Dealer has a regular sink ratio making it versatile to fish in many scenarios and at many depths. This lure will impress any squid angler, no matter how experienced. • Super high quality outer cloth• Advanced UV technology• Savage custom needles• Built-in rattle Weight: 14,3 Length (mm): 100 Weight (g): 14,3 Size: 3.0

Length: 8.0 cm Wobbler type: Slow Sinking Depth: 0.3 - 0.6 Weight: 13.0 g Hook type: Treble Hook size: 4 Number of hooks: 2 Fish type: Asp, Bluefish, Pike, Sea bass

The over-engineered X-Rap Magnum Xplode combines a heavy through wire construction with a thick-walled ABSbody, giving it Rapala Magnum level of Strenght to absorb the most vicious strikes.  Alow positioned tow point pulls the popper downwards, keeping the X-Rap Magnum Xplode stable in all weather conditions while deep cupped face generated a thunderous surface explosion with each sweep of your rod. Through Wire Durable ABS body 3D holographic eyes & Internal foil Explosive &  loud all weathet stable VMC 75 Series 6X Tropic Spark POINT Top Water Hooks 2 X #2/0

The BX® Big Brat is the toughest square bill on the market. With its balsa inner core and copolymer armor coating, it's ready to take on any fish. Catch more with the bully of the lake!

Lenght (cm) 3 Weight (gr) 2 Running Depth (m) 0.6-1.2

With the patent pending construction combining a balsa core with a durable co-polymer outer body, the BX Minnow features a super responsive action that comes alive with the slowest of retrieves and the most delicate twitches. Yet it can handle fast, aggressive retrieves and take a beating from toothy, strong predators. Precision weighted for perfect balance and long casting. Features: Balsa Body Inside Durable Copolymer Shell Molded 3D Head, Gills and Scales Internal X-Foil Flat-Sided with Strong Flash on Roll Black Nickel VMC® Hooks Floating Incredible Life-like Finishes 3D Holographic Eyes Hand-Tuned & Tank Tested Length: 7cm / Weight: 7g / Type: floating / Running depth: 0.6 - 1.2m

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action continues to be irresistible to gamefish on every continent around the world. Features: Balsa Construction Natural Minnow Profile Classic, Modern patterns  Floating VMC® Black Nickel Hooks Stainless Through Wire Construction Hand Tuned & Tank Tested Size: 9cm Weight: 5g

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC® black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. Construction - Premium Balsa Wood Construction Features - Controlled Depth Sinking Rate Swim Action - Weighted Lure Creates Slow Rolling Action Targeted Species - Multi-Species Gamefish Terminal Tackle - VMC® Black Nickel Round Bend Hooks Fishing Technique - Ideal for Casting Large Size Range Hand Tuned & Tank Tested 2.5cm 2.7g Sub surface: 0.3-0.9m

True to its name, Lures Rapala X-Rap Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X-Rap Haku features Rapala’s proprietary 3R System Titanium Release Rig with VMC Coastal Black hooks. When rigged for action, the hooks are positioned just like on a regular glide bait, and the rig rests in the lure’s belly groove, out of the way and protected from weeds and snags. At hook-set, the hook rig will release from the body, allowing a direct contact to the fish and letting the fish have no chance to use the lure as leverage to break free. The rig also makes removing the hooks easier the fish as the body of the lure is not in the way. Jerkbaits Rapala X-Rap Haku can be used for different presentations and it is super easy to use. Gliding action can be created by either twitching with the rod or by using a stop & go retrieve. Twitching the rod will create a faster turning side-to-side action, while a stop & go retrieve allows for longer gliding action. A fast burn in between the stops mimics escaping baitfish.Presented by Swedish Pike Fight champion, Mikko Seppänen. Filmed in the tranquil lakes of Sweden, this video brings you information on the new X-Rap Haku from Rapala, featuring our proprietary titanium 3R “Rapala Release Rig” system. See the lure in action, catching fish, and learn Mikko’s favourite 3 ways to fish this glide bait built tough for big fish.3R – Rapala Release Rig – System is built in to lure and out of the way when rigged. Upon hook-set, the clip at the tail will release the rig from the body, allowing a direct contact to the fish and letting the fish have no chance to use the lure as leverage to break free. The durable rig is built with 100 lbs titanium wire and features a solid connector ring, heavy-duty split rings and premium VMC Coastal Black round bend trebles.- High-impact ABS Body- 3R Release Rig System- Walk-the-dog Glide Bait Action- Targeted for Freshwater Predators- VMC® 4551 Coastal Black Hooks- 100 lb Titanium Wire Rig   *Length: 14cm  *Weight: 74g  *Type: Slow Sinking  *High-impact ABS Body  *3R Release Rig System  *Walk-the-dog Glide Bait Action  *Targeted for Freshwater Predators

Balsa constructed, controlled CountDown depth technique to reach suspended fish at any depth, custom slow-rolling action, hand-tuned and tank tank-tested. Two No. 10 Treble HooksSwimming Depth: 0.9-1.8mSize: 5cmWeight: 5g