Introducing the ultimate lure for all fishing enthusiasts, the Rapala Rippin' Rap RPR07 YP! Designed to crank, swim, and rip, this lipless bait boasts a deep belly profile and a unique BB rattle system for maximum attraction. With its realistic textured scales, holographic eyes, and VMC® hooks, this bait is perfect for any water condition. Don't miss out on the excitement, go Rippin' today!