The S11 Optics from Strike King feature 11 layers of lens technology combined with stylish frames for great vision on and off the water.  Specially designed lens colors and coatings to help the human eye see better into the water in all light conditions and to protect from harmful UV rays

The S11 Optics from Strike King feature 11 layers of lens technology combined with stylish frames for great vision on and off the water.  Specially designed lens colors and coatings to help the human eye see better into the water in all light conditions and to protect from harmful UV rays

The S11 Optics from Strike King feature 11 layers of lens technology combined with stylish frames for great vision on and off the water.  Specially designed lens colors and coatings to help the human eye see better into the water in all light conditions and to protect from harmful UV rays

The S11 Optics from Strike King feature 11 layers of lens technology combined with stylish frames for great vision on and off the water.  Specially designed lens colors and coatings to help the human eye see better into the water in all light conditions and to protect from harmful UV rays

Made from the highest quality Japanese fiber, Strike King Tour Grade Line is optimized for maximum fishability. It is not about manageability, or ease of use, or toughness, it is about ALL of these things. For that reason, we at Strike King have spent years working with the world’s best anglers to test and calibrate.  The result is quite simply the most highly optimized fishing line available today. **All packages include the “Sidewinder” spooling tool and a postage paid envelop to recycle your old line. Highest quality Japanese fiber Package includes free Sidewinder tool for easier line spooling

Made from the highest quality Japanese fiber, Strike King Tour Grade Line is optimized for maximum fishability. It is not about manageability, or ease of use, or toughness, it is about ALL of these things. For that reason, we at Strike King have spent years working with the world’s best anglers to test and calibrate. The result is quite simply the most highly optimized fishing line available today. **All packages include the “Sidewinder” spooling tool 

Jazz up your favorite soft swimbait by pairing it with a Strike King® Tour Grade Belly Blade Jig Head. This pro-designed system is not your typical underspin setup at all, as the jig head itself is actually a weighted keel that rides ahead of a Strike King Raz-R-Blade willow blade, connected via a ball-bearing swivel. The unique rigging keeps your bait running upright and produces extraordinary flash without twisting your line, whether you're slow-rolling in deep water or slicing through shallow cover. The keel weight shields the blade, making the Belly Blade virtually weedless. Screwlock keeper for secure bait attachment; black nickel needle-point hook. Raz-R-Blade willow blade Ball-bearing swivel Screwlock keeper Black nickel needle-point hook 2-pack

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft and pliable, loaded with heavy salt, and strongly laced with real coffee scent. This deadly combination maximizes the Strike King Caffeine Shad's appeal by masking unnatural scents and giving fish a tasty reason to hold onto the bite longer, resulting in a healthy increase in positive hook-ups. You can rig the Shad weightless for topwater, add it to a Carolina rig, or pin it on a jighead when fishing down in the water column. Shallow or deep, the Caffeine Shad is the bait to reach for when you need to really wake the bass up! Unique air-filled bubble tail Soft and pliable Loaded with heavy salt Laced with real coffee scent Fish on top, Carolina style, or on a jighead Pack of 8

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft and pliable, loaded with heavy salt, and strongly laced with real coffee scent. This deadly combination maximizes the Strike King Caffeine Shad's appeal by masking unnatural scents and giving fish a tasty reason to hold onto the bite longer, resulting in a healthy increase in positive hook-ups. You can rig the Shad weightless for topwater, add it to a Carolina rig, or pin it on a jighead when fishing down in the water column. Shallow or deep, the Caffeine Shad is the bait to reach for when you need to really wake the bass up! Unique air-filled bubble tail Soft and pliable Loaded with heavy salt Laced with real coffee scent Fish on top, Carolina style, or on a jighead Pack of 8

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on-the-water success. This swimbait is so versatile you can rig it on an open jighead, an internal jighead, or with a weighted hook. Fish it with a slow, steady retrieve, and match the hook size to the bait's size, and prepare yourself for amped-up action. Anglers will also find the Strike King Shadalicious ideal for umbrella-style rigs! Lively action Lifelike colors Versatile Hollow body Perfect for umbrella-style rigs Pack of 6

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at the slightest movement of your rod tip. Extremely lifelike feel and action – a deadly choice for any dropshot rig. Hinged tail action Exclusive coffee scent Salt-impregnated Quivers and shakes when dropped Open Pour Technology Pack of 10

KVD Perfect Plastics by Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive blend of ingredients makes them the softest, saltiest plastics ever! And, if that isn’t enough, they also feature Strike King’s® exclusive Coffee Scent technology which helps mask human scent and attracts fish. Boot tail Salt-impregnated Coffee scent technology Pack of 7

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any speed. Extremely versatile, Strike King's Rage Swimmer softbait offers an enticing swim—whether pinned to a jig, nose-hooked on a dropshot rig, or trailed behind a spinnerbait. Targeted for bass, but deadly on all other predators as well! Sleek nose cone Softly ribbed body Thin, pancake-like tail Pumps out frantic vibrations at any speed Great on a jig, a dropshot rig, or spinnerbait Pack of 9

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of a bass’ favorite prey. They are salt impregnated too!  Classic tube shape Enhanced with real coffee bean granules and coffee bean oil Salt impregnated Solid head and hollow body Great on a Texas rig for flipping and pitching

Introducing the Strike King S11 Optics Sunglasses - the ultimate eyewear for fishing and outdoor activities. With eleven layers of polarized lens technology, these sunglasses enhance visual clarity and allow for better visibility in various lighting and water conditions. See fish and structure like never before with Strike King S11 Optics!