PRODUCT DETAILS This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumping sweeping tail action. Designed to dive deep whether cast or trolled.   Balsa Body with Scatter Lip Wire Through Construction Deep Diving Aggressive Action Cast/Trolled 3 Meters Deep Zander, Multi-Species Gamefish VMC® Black Nickel Round Bend Hooks

PRODUCT DETAILS Premium balsa, fish-catching action on both casting and trolling, and a natural baitfish profile – given the Elite treatment! The Shad Rap Elite® builds on the well-proven qualities of the immensely popular Shad Rap® crankbait and pairs it with modern wire-through construction for maximum casting distance and durability. Resembling baitfish found the world over, the responsive lure’s action ranges from a wide wobble to a tight shimmy – depending on how fast you retrieve it. The Shad Rap Elite® features VMC®’s 75’ Series treble hooks with the extra-sharp Needle Point® designed for landing large and spirited fish.   Casting and Trolling Floating Balsa Body Long-Casting Lead-free Versatile Swimming Action Hand-Tuned & Tank-Tested Heavy-Duty Body with Wire-Through Construction VMC® 7554 2X Black Nickel Treble Hooks  Body Length - 7.5cm Running Depth - 2.7-3.3m

PRODUCT DETAILS Premium balsa, fish-catching action on both casting and trolling, and a natural baitfish profile – given the Elite treatment! The Shad Rap Elite® builds on the well-proven qualities of the immensely popular Shad Rap® crankbait and pairs it with modern wire-through construction for maximum casting distance and durability. Resembling baitfish found the world over, the responsive lure’s action ranges from a wide wobble to a tight shimmy – depending on how fast you retrieve it. The Shad Rap Elite® features VMC®’s 75’ Series treble hooks with the extra-sharp Needle Point® designed for landing large and spirited fish.   Casting and Trolling Floating Balsa Body Long-Casting Lead-free Versatile Swimming Action Hand-Tuned & Tank-Tested Heavy-Duty Body with Wire-Through Construction VMC® 7554 2X Black Nickel Treble Hooks  Body Length - 5.5cm Running Depth - 2.4-2.7m

PRODUCT DETAILS Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator species, the X-Lite Crank swims with a tight kicking action while emitting an enticing rattle. Fit for cranking, twitching, and steady retrieving, the X-Lite Crank’s life-like action is perfected by detailed and textured finishes   Strong Kicking Action Plastic Body with Rattle Long-Casting Lead-Free Hand-Tuned & Tank-Tested VMC® 4651 Black Nickel Treble Hooks  Body Length - 3.5cm Running Depth - 1.8-2.1m

PRODUCT DETAILS Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator species, the X-Lite Crank swims with a tight kicking action while emitting an enticing rattle. Fit for cranking, twitching, and steady retrieving, the X-Lite Crank’s life-like action is perfected by detailed and textured finishes   Strong Kicking Action Plastic Body with Rattle Long-Casting Lead-Free Hand-Tuned & Tank-Tested VMC® 4651 Black Nickel Treble Hooks  Body Length - 3.5cm Running Depth - 0.9-1.2m  

PRODUCT DETAILS Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless-steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil features printed scales, a new 3D holographic eye, and comes in 12 fish-catching freshwater colors.    Topwater Walk-the Dog Action Wire-Through Construction Dual Frequency Knocker Ultra-Long Casting Durable Plastic Body with Internal Pillar Lead-Free Textured Translucent Body with Ultra-Detailed Finishes New 3D Holographic Eye VMC® 7548 Black Nickel Treble Hooks Body Length - 8.7cm Running Depth -  Topwater

PRODUCT DETAILS Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless-steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil features printed scales, a new 3D holographic eye, and comes in 12 fish-catching freshwater colors.    Topwater Walk-the Dog Action Wire-Through Construction Dual Frequency Knocker Ultra-Long Casting Durable Plastic Body with Internal Pillar Lead-Free Textured Translucent Body with Ultra-Detailed Finishes New 3D Holographic Eye VMC® 7548 Black Nickel Treble Hooks Body Length - 10.7cm Running Depth -  Topwater  

PRODUCT DETAILS The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.   Balsa Body Heavy-Duty Split Rings Wire-Through Construction Targeted for Trout and Perch VMC® 7554 Black Nickel Hooks Body Length - 4.5cm Running Depth -  0.9-1.2m  

PRODUCT DETAILS Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil Saltwater features printed scales, a new 3D holographic eye, and comes in 12 vivid saltwater prey patterns.   Topwater Walk-the Dog Action Wire-Through Construction Dual Frequency Knocker Ultra-Long Casting Durable Plastic Body with Internal Pillar Lead-Free Textured Translucent Body with Ultra-Detailed Finishes New 3D Holographic Eye VMC® 7548 Ti-Coated Treble Hooks Body Length - 11cm Running Depth -  Topwater

PRODUCT DETAILS Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil Exo features printed scales and a new 3D holographic eye. The lure comes in six unique exotic fish patterns and is equipped with heavy-wire split rings and extra-tough VMC® treble hooks for taking on monster-sized fish.    Topwater Walk-the Dog Action Wire-Through Construction Dual Frequency Knocker Ultra-Long Casting Durable Plastic Body with Internal Pillar Lead-Free Textured Translucent Body with Ultra-Detailed Finishes New 3D Holographic Eye VMC® 7556 Ti-Coated 3X Treble Hooks Body Length - 11cm Running Depth -  Topwater

PRODUCT DETAILS Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil Exo features printed scales and a new 3D holographic eye. The lure comes in six unique exotic fish patterns and is equipped with heavy-wire split rings and extra-tough VMC® treble hooks for taking on monster-sized fish.    Topwater Walk-the Dog Action Wire-Through Construction Dual Frequency Knocker Ultra-Long Casting Durable Plastic Body with Internal Pillar Lead-Free Textured Translucent Body with Ultra-Detailed Finishes New 3D Holographic Eye VMC® 7556 Ti-Coated 3X Treble Hooks Body Length - 13cm Running Depth -  Topwater

PRODUCT DETAILS Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil Saltwater features printed scales, a new 3D holographic eye, and comes in 12 vivid saltwater prey patterns.   Topwater Walk-the Dog Action Wire-Through Construction Dual Frequency Knocker Ultra-Long Casting Durable Plastic Body with Internal Pillar Lead-Free Textured Translucent Body with Ultra-Detailed Finishes New 3D Holographic Eye VMC® 7548 Ti-Coated Treble Hooks Body Length - 13cm Running Depth -  Topwater

PRODUCT DETAILS Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless-steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil features printed scales, a new 3D holographic eye, and comes in 12 fish-catching freshwater colors.    Topwater Walk-the Dog Action Wire-Through Construction Dual Frequency Knocker Ultra-Long Casting Durable Plastic Body with Internal Pillar Lead-Free Textured Translucent Body with Ultra-Detailed Finishes New 3D Holographic Eye VMC® 7548 Black Nickel Treble Hooks Body Length - 12.7cm Running Depth -  Topwater  

Description The Rapala Rap-V Perch Bladed Jig is designed for maximum appeal, combining multiple lure elements like a welded silicone skirt and printed blade into an irresistible full-sensory attack. Printed Blade Lead-Free Construction Welded Silicone Skirt Rap-V 3D Holographic Eye Trailer Keeper VMC® 7250 Black Nickel 3/0  

Description The Rapala Rap-V Perch Bladed Jig 15g offers anglers the best of both worlds. Its unique combination of welding silicone skirts, printed snag-reducing blades and its versatile design make it an ideal lure for a variety of fishing conditions. Printed Blade Lead-Free Construction Welded Silicone Skirt Rap-V 3D Holographic Eye Trailer Keeper VMC® 7250 Black Nickel 3/0

Description The Rapala Rap-V Perch Bladed Jig 21g is a versatile and easy-to-fish lure that combines elements of multiple lures into one irresistible attack!  Printed Blade Lead-Free Construction Welded Silicone Skirt Rap-V 3D Holographic Eye Trailer Keeper VMC® 7250 Black Nickel 3/0