The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned...

Scatter Rap® Husky Introducing the new Rapala Scatter Rap® Husky, the legendary Rapala Husky enhanced with the Scatter Rap® Escaping Minnow action. Its unusual curved lip design sends the Scatter...

The BX™ series from Rapala lets anglers have lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind...

CountDown® Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can...

Team Esko® A floating lure with the body silhouette of the CountDown for long-casting. Extreme swimming action, the Team Esko maintains the classic Rapala “wounded-minnow” action even in strong currents...

Jointed® Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice when fish are finicky and...

Five “must-have” angler tools. Line Cutter, Hook Sharpener, Retractable Line Knife, Retractable Line Threader and Disgorger/Jig Buster.

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly...

Scatter Rap® Tail Dancer A combination of the wide, tail-kicking action of the legendary Tail Dancer® and the escaping minnow action created by the Scatter Lip® creates a strong, evasive,...

Main compartment fits 3600-sized tackle box Zippered padded back pocket fits 10” tablet Quick draw plier pocket Molded EVA hard case pocket for sunglasses Rod holder and transport system Touch...

Original Floater® The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a...

MaxRap® Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild searching action or straight retrieve for hard-flashing...