Introducing the ultimate lure for all fishing enthusiasts, the Rapala Rippin' Rap RPR07 YP! Designed to crank, swim, and rip, this lipless bait boasts a deep belly profile and a unique BB rattle system for maximum attraction. With its realistic textured scales, holographic eyes, and VMC® hooks, this bait is perfect for any water condition. Don't miss out on the excitement, go Rippin' today!

Introducing the game-changing Rapala Ultra Light Shad, in Gold! At just 1/8 oz., it's the smallest headstrong shad bait on the market. But don't be fooled by its size, this bait packs a punch with its precision internal weight, classic shad profile, and 3D holographic eyes. Perfect for trout and panfish, it runs true at high speeds and sinks slowly for an irresistible presentation. Get ready to catch more fish with the Ultra Light Shad!

Catch more fish with the Rapala Rippin' Rap! Its lipless, deep belly profile allows for versatile fishing techniques and its unique design produces a hard vibrating action with a loud BB rattle system. The textured scales and 3D holographic eyes make it irresistible to fish. With its fast piercing VMC hooks, this bait is ideal for any water condition.

Captivate trout and panfish with the Mini Fat Rap MFR03 TR. Its shallow running design mimics the movements of fleeing bait, triggering instinctive strikes. Equipped with super sharp VMC hooks and hand-tuned for perfect swimming action. Get ready for unparalleled success on the water!

Get ready to catch big fish with the small but powerful Rapala Ultra Light Pop lure. Designed for panfish, this lure also attracts smallmouth and largemouth bass with its unique triggering action. Available in the eye-catching Glass Amber Tiger UV color. Size: ULP04 GATU.

The RAPALA X-Rap Pop XRP07 PGS packs a punch with its big poppin' and splashin' action, attracting big bass with its X-Rap attitude. With a textured translucent body, holographic foil, and 3D eyes, it's irresistible to fish. The long cast mechanism and internal rattle make it perfect for covering large areas of water, while the VMC® hooks and teaser tail ensure a strong hookset. Get ready for explosive strikes as you walk-the-dog with the X-Rap Pop.

Experience the ultimate in jerkbait action with Rapala Shadow Rap SDR11 ROL (Live Roach). Perfectly mimicking a struggling minnow, it triggers fish in three ways: on the kick, fading fall, and snap back. The unique 180 degree kick keeps it in the strike zone, while the head down attitude demands attention.

The Rapala Shad Rap SR07 HT (Hot Tiger) is the ultimate crankbait for all anglers. Made with premium balsa, it can be used for both slow and fast presentations with precise action and sharp VMC black nickel treble hooks. Its proven fish-catching patterns and detailed finish make it a must-have for any fishing trip. Try it out and see for yourself!

Experience the power of the Rapala Ultra Light Shad! Its compact size and precision weight make it perfect for catching fish, even when they're not actively feeding. With realistic features like external scales and 3D holographic eyes, this bait is an irresistible choice for trout and panfish. Try it in small streams, rivers, or around submerged rocks for the ultimate fishing experience.

The Rapala Retractable Lanyard RRLW is the perfect tool for keeping your essentials close by. Made with robust, yet lightweight materials, this lanyard is built to last. The strong clasp and secure closure ensure your belongings stay in place no matter where your adventures take you.

Experience the ultimate fishing lure with the Rapala Rippin' Rap! Its unique lipless design allows for versatile cranking, swimming, and ripping techniques. The textured scales, 3D holographic eyes, and loud BB rattle system attract fish from all depths. Don't miss out on this easy-to-use bait for any type of water.

Go big by going small with the Rapala Ultra Light Pop! Perfect for catching panfish, smallmouth bass, and largemouth bass, this lure triggers reaction strikes with its compact size. Don't miss out on the potential benefits of using this Lime Frog colored lure.

The Rapala Shadow Rap SDR11 S (Silver) is a jerkbait that perfectly mimics a distressed minnow through its unique horizontal struggle and vertical fade. This triggers fish on three levels - during the kick, fading fall, and snap back to life. With its 180-degree movement and head-down attitude, it stays in the strike zone, making it irresistible to fish.

The RAPALA Team Esko TE07 BRF is an angler's dream! Designed with a floating body silhouette for long-casting, its extreme swimming action mimics a wounded-minnow, even in rough water. With additional bulk and lip design, strong currents won't affect its classic "wounded-minnow" action. Catch more fish with the Team Esko!