Introducing the ultimate lure for all fishing enthusiasts, the Rapala Rippin' Rap RPR07 YP! Designed to crank, swim, and rip, this lipless bait boasts a deep belly profile and a unique BB rattle system for maximum attraction. With its realistic textured scales, holographic eyes, and VMC® hooks, this bait is perfect for any water condition. Don't miss out on the excitement, go Rippin' today!

Experience the perfect minnow action with the Rapala Shadow Rap SDR11 PEL! This new jerkbait triggers fish with its horizontal struggle and vertical fade, mimicking a minnow in trouble. Its unique kick and snap back to life motion keeps it in the strike zone, making it irresistible to fish. Get ready to reel in some big catches with the Shadow Rap SDR11 PEL!

Go big by going small with the Rapala Ultra Light Pop! Perfect for catching panfish, smallmouth bass, and largemouth bass, this lure triggers reaction strikes with its compact size. Don't miss out on the potential benefits of using this Lime Frog colored lure.

Experience the power of the Rapala Ultra light Shad. Weighing in at only 1/8 oz., this small but mighty shad bait boasts a precision internal weight and classic profile to outperform other baits. Its rolling, swimming action entices bites even at high speeds and the slow-sinking pause triggers aggressive strikes. A must-have for trout and panfish, with a shad profile and realistic finishes that will make it your go-to in any stream or river.

Introducing the game-changing Rapala Ultra Light Shad, in Gold! At just 1/8 oz., it's the smallest headstrong shad bait on the market. But don't be fooled by its size, this bait packs a punch with its precision internal weight, classic shad profile, and 3D holographic eyes. Perfect for trout and panfish, it runs true at high speeds and sinks slowly for an irresistible presentation. Get ready to catch more fish with the Ultra Light Shad!

The RAPALA X-Rap Pop XRP07 PGS packs a punch with its big poppin' and splashin' action, attracting big bass with its X-Rap attitude. With a textured translucent body, holographic foil, and 3D eyes, it's irresistible to fish. The long cast mechanism and internal rattle make it perfect for covering large areas of water, while the VMC® hooks and teaser tail ensure a strong hookset. Get ready for explosive strikes as you walk-the-dog with the X-Rap Pop.

Unlock the power of the Rapala Countdown Magnum CDMAG07 S. With a controlled sinking rate and deep diving lip, it's perfect for open water trolling, suspended fish, and submerged growth. Depend on the world's top saltwater hardbodied lure for your next catch.

Spark your fishing success with the RAPALA Mini Fat Rap MFR03 FT. Its tight swimming action mimics bait, enticing strikes when nothing else works. With hand-tuning and tank-testing for optimal performance, this lure boasts VMC® black nickel hooks. Perfect for trout and panfish, this shallow runner is a must-have in your tackle box!

Captivate trout and panfish with the Mini Fat Rap MFR03 TR. Its shallow running design mimics the movements of fleeing bait, triggering instinctive strikes. Equipped with super sharp VMC hooks and hand-tuned for perfect swimming action. Get ready for unparalleled success on the water!

The Rapala Original Floater F05 FT is the ultimate "go-to" lure for all your fishing needs. With its versatile design and premium black nickel VMC® hooks, it can be used for surface bait, shallow running, medium depth, or bottom walking. This hand-tuned and tank-tested lure will have you reeling in fish in no time!

The Rapala Original Floater F05 P (Perch) is the ultimate "go-to" lure, perfect for all types of fishing scenarios. Its versatile design allows for a variety of retrieval methods, ensuring irresistible wounded minnow action that catches fish everywhere. Featuring premium VMC® hooks and hand-tuned for maximum performance straight out of the box.

The Rapala Rippin' Rap RPR05 RCW (Red Crawdad) is a must-have for any angler. Its lipless, deep belly design allows for versatile cranking, swimming, and ripping techniques. The textured scales and holographic eyes add a realistic touch, while the loud BB rattle system lures in even the most wary fish. Whether fishing in clear or stained water, the fast piercing VMC® black nickel hooks are sure to seal the deal.