The I-Shad is designed to mimic perfectly the movements of small prey fish making it one of the most versatile soft baits imaginable. This lure suits any number of rigs and styles from split shot, micro jig, drop shot, no sinker, live bait rig and Neko rigs. The lure attracts all saltwater and freshwater predators and the rubber material is impregnated to the core with our Super Prawn Formula attractant.

The flick Shake is one soft lure that fish cannot resist for long because it is an imitation ofthat most natural of baits - the lobworm! Hooked straight through the middle and fished on adownshot rig or with a jig head the naturally curved body of this lure will waft gently whenstopped and respond to the slightest twitch on the line. Fantastic fished on wacky rigs, theFlick Shake is a real fishing machine when it comes to perch, zander and black bass but will alsocatch trout, chub and even barbel...in fact any fish that will have a go at a worm!

Our DEKA MITTS DRY R AREA is great for triggering opportunistic strikes from chub, perch, black bass and trout. Ultra-buoyant lure that imitates a small prey caught in the surface or sub surface layers creating varying degrees of wake. Fitted with a signal eye and a hook near the tail so fish can properly nail the bait every time. The 6 UV SECRET colours used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

This is the Chibi (miniature) version of our Tap Dancer lipless plug designed for reservoir trout fishing. Best fished with short sharp pulls to generate a series of tight rises and falls. The lure dives head first and will catch the interest of feeding trough when bounced off the bottom. The lure is designed to never lie on its side but always sits tail up with the single hook uncovered reducing the chances of missed bites. A great lure for arousing the curiosity in feeding trout and this new more compact model is sure to get you even more hits than before!

The Chibi Panicra DR (deep runner) is a micro crankbait from our range of Japanese AREA lures designed for reservoir trout. This is a real trout magnet and can be worked dead slow or fast to provoke takes.. Although designed for trout this light lure will work for other species like perch and chub. The 6 UV SECRET colours used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

The Chibi Panicra DR (deep runner) is a micro crankbait from our range of Japanese AREA lures designed for reservoir trout. This is a real trout magnet and can be worked dead slow or fast to provoke takes.. Although designed for trout this light lure will work for other species like perch and chub. The 6 UV SECRET colours used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

The Chibi Panicra DR (deep runner) is a micro crankbait from our range of Japanese AREA lures designed for reservoir trout. This is a real trout magnet and can be worked dead slow or fast to provoke takes.. Although designed for trout this light lure will work for other species like perch and chub. The 6 UV SECRET colours used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.

The Baby DeraBall is a cross between a shad and crank bait creating a hybrid soft lure best classed as a swimbait. The compact, dense ball design casts brilliantly and imitates a range of prey fish. Perfect for skipping round snags and obstructions. A straight retrieve generates a tight swimming action that is a sure trigger for any predators holed up in vegetation cover of undercut banks. The lure was originally designed for fishing relatively shallow areas but there is nothing stopping you adding a free running tungsten bead. Our ingenious Line Through system enables the lure to ride up the line along the internal plastic tubing during a fight. Comes with a top quality triple hook that is held in the lure by two whipped prongs.

This is the Chibi (minature) version of the Dartrun plug. A sinking lipless plug that darts in all directions when jerked and twitched positively. The wide swimming action is attractive as is the ability to rest the plug on the bottom nose first without snagging. Darting lures work well when reservoir fishing and the trout are simply ignoring straight retrieved lures. The Chibi Dartrun is more compact than the bigger Dartruns so appeals to smaller fish or wary fish that are not grabbing bigger lures. Principally designed for area style reservoir fishing the Chibi Dartrun also works well on small streams and rivers.

Our great BURIBURI Minnow is destined to become a real favourite with reservoir and big lake trout anglers. A prism effect similar to that of natural scales is etched onto the inside of the ABS body to shimmer and bounce light attractively through the water. The curved lip is designed to get the lure working on the slowest of retrieves. This shallow diving version is great when trout are actively feeding. The 6 UV SECRET colours used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.Action:Wobbnroll Color: Model:Floating Size (mm):40 Weight (g):2.4 Depth:0-0.80m Hook:#8BC / #8BC

Our great BURIBURI Minnow is destined to become a real favourite with reservoir and big lake trout anglers. A prism effect similar to that of fish scales is etched onto the inside of the ABS body to shimmer and bounce light attractively through the water .The lip design generates an erratic swimming action that will trigger hits from fish stationed in mid water. This version will dive down to 1.5 metres! The 6 UV SECRET colours used in the AREA range have been developed specifically for reservoir trout. Fitted with single barbless hooks.Action:Wobbnroll Color: Model:Floating Size (mm):40 Weight (g):2.6 Depth:0-1.5m Hook:#8BC / #8BC

The Korda BASIX Wide Gape hook has been designed as the perfect all-round pattern, which can be used straight out of the packet for a wide variety of rigs and without the need to add lots of other components - whether you are fishing bottom baits, pop-ups or wafters. The aggressive in-turned eye helps to ensure that it flips over and takes hold in the mouth, without the need to add additional Kickers or shrink tube.It is made from our ‘X’ gauge wire, so is suitable for use both in the UK and overseas, due to its strength, it also has an unobtrusive black nickel finish. The point has been designed to be long-lasting and it is possible to catch multiple fish on the same hook before it needs changing – every time you cast out though, do check it is still sharp and change it if not. The shape is based upon the incredibly effective original Wide Gape, which has been responsible for catching countless big carp over the years.Korda BASIX Wide Gape Hooks are available in Barbed and Barbless versions in sizes from 2, 4, 6 and 8. Each packet contains ten hooks.

The BASIXMain Line is a brilliant all-round line that offers fantastic value for money, with a very high level of performance. It is very abrasion resistant and tough, but also casts very well and hasgood knot strength. It has a relatively low level of stretch, which helps when it comes to feeling the lead down. This line is ‘camo green’ in colour, which means that it blends in very well with any lakebed. BASIX Main Linecomes in a choice of 12lb or 15lb breaking strains, which will cover most carp fishing situations, and it comes supplied on either 500m or 1,000m spools –so that if you have smaller capacity reels,or only use two, then there is no need to buy a larger spool than you actually need to fill them.

The BASIX Ready Tied Hair Rigs are ready to use straight out of the packet, all you need to do is add either a bottom bait or wafter, and you’re good to go! These rigs are tied using the camo green coloured BASIX Coated Hooklink material, with a small section stripped back by the BASIX Wide Gape hook to allow movement and increase hooking potential. They have a supple hair with a piece of silicone to hold it in place on the shank and help prevent tangles, and the length of that hair has been optimised for hookbait sizes that suit the size of hook you have selected. The size 8 is designed for 12mm hookbaits, size 6 for a 15mm and size 4 for a 18mm.Each rig is supplied with several Hair Stops and different sized Extenda Stops, to allow you to alter the length of the hair and use different sized baits to those which the rig has been designed for. At the other end of the BASIX Hair Rigs there is a loop and a BASIX Anti Tangle Sleeve to enable it to be quickly and easily attached to a BASIX Lead Clip Leader or BASIX Lead Clip Action Pack set-up (which includes QC swivels). Supplied in packs of 2 - Available in hook sizes 4, 6 and 8 in both barbed and barbless.

This is the perfect hook link choice for fishing in solid PVA bags, or any other presentation where you don’t have to worry about tangles, such as the Method. The BASIX Braided Hooklink material is very supple, yet also strong and abrasion resistant, and it knots very well with any conventional fishing knot. It is ‘camo green’ in colour and will blend in well with whatever lake bed you are fishing over. Available in a choice of 18lb or 25lb breaking strains, and it is supplied on 10m spools, which will provide you with enough rigs to keep you going for a long time.