Berkley® has introduced a new dry powder attractant, Gulp!®, that captures all the essential scent and taste components for effective fishing. The application process is simple: wet your lure, dip it into the Gulp!® Slime container, shake, and cast. Once in the water, the powder transforms into a clear slime, creating a compelling scent trail that attracts fish, enhancing your catch rate while showcasing Berkley's commitment to innovation in fishing science.