The S11 Optics from Strike King feature 11 layers of lens technology combined with stylish frames for great vision on and off the water.  Specially designed lens colors and coatings to help the human eye see better into the water in all light conditions and to protect from harmful UV rays

The S11 Optics from Strike King feature 11 layers of lens technology combined with stylish frames for great vision on and off the water.  Specially designed lens colors and coatings to help the human eye see better into the water in all light conditions and to protect from harmful UV rays.

PRODUCT OVERVIEW The Strike King® Rocket Shad™ is built for speed. You can cast it further, retrieve it faster and cover more water than ever before. It is the perfect schooling fish lure and a great drop bait too. This lure runs perfectly in fast current conditions which makes it a terrific below-the-dam lure. Perfectly imitates the most common baitfish - the shad. Many different species of fish are attracted to it.   Designed for long casts Perfect for covering water fast Features single Colorado blade Weighs 14.2g Available in four colours: Chartreuse Shad, White Shad, Shad and Perch

PRODUCT OVERVIEW The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome,   Medium-sized, lipless crank Features premium hooks Features an internal rattle system Features realistic 3D eyes Weighs: 21.2g Length: 8cm Available in five colours: Chrome Blue, Fire Tiger, Chartreuse Baitfish, Delta Red, Bully, The Shizzle and Natural Shad

PRODUCT OVERVIEW Rip "toad rage" on the water surface with the exclusive Strike King® Rage Tail® Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before. For best results, rig weightless with the eyes up on a 4/0 or 6/0 wide gap hook and fish on top for some unbeatable topwater action.   Frog style lure Produced from high-grade plastic for increased action and durability Unique leg design produces huge turbulence in and on the water Superb topwater lure Available in six colours: Watermelon Red Flake, Black Neon, Green Pumpkin, Green Pumpkin Pearl Laminate, Pearl and Green Pumpkin Chart Laminate 10cm

PRODUCT OVERVIEW Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any speed. Extremely versatile, Strike King's Rage Swimmer softbait offers an enticing swim—whether pinned to a jig, nose-hooked on a dropshot rig, or trailed behind a spinnerbait.   Paddle tail shad style lure Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Tail shape designed to maximise attraction Perfect for jig head presentation Available in two sizes: 9.5 and 12cm Available in six colours: KVD Magic, Ghost Shad, Pearl Flash, Green Pumpkin, Ayu and Green Gizzard Shad

PRODUCT OVERVIEW Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any speed. Extremely versatile, Strike King's Rage Swimmer softbait offers an enticing swim—whether pinned to a jig, nose-hooked on a dropshot rig, or trailed behind a spinnerbait.   Paddle tail shad style lure Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Tail shape designed to maximise attraction Perfect for jig head presentation Available in two sizes: 9.5 and 12cm Available in six colours: KVD Magic, Ghost Shad, Pearl Flash, Green Pumpkin, Ayu and Green Gizzard Shad

PRODUCT OVERVIEW Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas-rigging party. The scalloped Rage Tail design, elongated legs, and extra ''bumps'' send a radically different signal through the water column, bringing fish in to investigate.   Creature bait style lure Produced from high-grade plastic for increased action and durability Scalloped appendage design delivers unique action Features back slot for off-set rigging Perfect for Texas rigging Available in five colours: Bama Bug, Watermelon Red and Black, June Bug, Green Pumpkin, Okeechobee Craw 10cm

PRODUCT OVERVIEW Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or other action that each Rage Tail has!   Designed specifically for Ned rig presentation Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Tail design delivers huge attraction through high flicker rate Designed to work with Ned jig heads for a stand-up presentation Available in six colours: Bama Craw, Blue Craw, Watermelon Red Flake, Green Pumpkin, Crawdaddy and Red Bug 7.5cm

PRODUCT OVERVIEW Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized, hi-grade plastics for superior action. You won't believe the splash, noise or other action that each Rage Tail has.   Designed specifically for Ned rig presentation Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Claw design delivers effective attraction on drop and on retrieve, even at low speeds Designed to work with Ned jig heads for a stand-up presentation Available in seven colours: Summer Craw, Bama Craw, Blue Craw, Watermelon Red Flake, Green Pumpkin, Crawdaddy and Red bug 6.5cm

PRODUCT OVERVIEW Each Rage Tail Grub has a unique and exclusive tail design and is engineered like no other soft plastic bait. At 4-inches long, it's a versatile offering. Ideal when fished on a darter head, the Strike King Rage Tail Grub also provides a unique presentation when rigged at the business end of a spinnerbait or swim jig, delivering a more violent swimming action than any other grub on the market. For added attraction, each Strike King Rage Tail Grub incorporates Strike King's coffee scent.   Grub tail lure Large grub tail delivers huge action and attraction Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Perfect for jig head mounting Available in four colours: Watermelon Red, Bluegill, Chartreuse Pepper and Pearl 10cm

PRODUCT OVERVIEW Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or other action that each Rage Tail has. Warm style lure Hugely versatile, perfect for multiple rigging options Features Strike King’s Rage Tail design Tail design delivers huge attraction through high flicker rate Ribbed body design for added attraction Available in four colours: Summer Craw, Watermelon Red Flake, Green Pumpkin Pearl Belly and Pearl 15cm

PRODUCT OVERVIEW If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy. The lure’s exclusive design features two realistic pincers and a long, slender body engineered to create lots of turbulence. For best results, fish Texas-rigged, Carolina-rigged, or as a jig trailer. Creature bait style lure Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Claw design delivers effective attraction on drop and on retrieve, even at low speeds Perfect for a number of rigging presentations Designed to work perfectly as a trailer on Strike King jigs Available in 10 colours: Summer Craw, Amber Green Black, Big Tex, Green Pumpkin Purple & Gold, Watermelon Red, Delta Red, Green Pumpkin, Crawdaddy, Chartreuse Pepper and Pearl 10cm

PRODUCT OVERVIEW The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail Chunk as a jig trailer for swimming jugs, flipping jigs, casting jigs, and football head jigs. Creature bait style lure Designed to work perfectly as a trailer on Strike King jigs Produced from high-grade plastic for increased action and durability Short body design designed to appeal to finicky fish Over large claws deliver random action Available in four colours: Summer Craw, Blue Craw, Hard Candy, Black Neon 7.5cm

PRODUCT OVERVIEW The Strike King® Rage Bug delivers massive attraction through incredible action, thanks to its amount of ridges and Rage arms. The Rage Bug features flanges for consistent, subtle action even at very slow speeds. Creature bait style lure Designed to work perfectly as a trailer on Strike King jigs Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Claw design delivers effective attraction on drop and on retrieve, even at low speeds Available in six colours: Summer Craw, Bama Craw, Black Neon, Crawdaddy, Okeechobee Craw and California Craw 10cm

PRODUCT OVERVIEW Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics for superior action and durability, the Baby Rage Craw features an exclusive tail design that helps create an unbelievable level of splash, noise and heart-thumping action.   Creature bait style lure Produced from high-grade plastic for increased action and durability Ribbed body design for added attraction Claw design delivers effective attraction on drop and on retrieve, even at low speeds Available in 10 colours: Summer Craw, Bama Craw, Amber Green Black, Candy Craw, Watermelon Meat, Hard Candy, Watermelon Red Flake, Green Pumpkin, Crawdaddy and Pearl 7.5cm